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 Data Mining

Many of the projects undertaken by On Target Enterprises require intimate understanding and manipulation of large quantities of organized and unorganized data.  Many of the filing, ordering, and sorting tasks can be done with the use of commercial, off the shelf (COTS) database tools.  Some of the more interesting relational aspects, however, are poorly suited to COTS tools.  While their properties could be forced into traditional structures and sorted according to standard rules, the resulting database size, speed, and visualization aspects are compromised.

On Target Enterprises treats these difficulties as opportunities to solve a series of challenges associated with database manipulation.  We are familiar with the representation and storage of data on modern computer facilities.  We have intimate domain knowledge of certain types of information and what users want.  These characteristics allow us to design solutions combining standard storage mechanisms with custom manipulation tools to store, sort, and present the data for optimum benefit.

Custom Database Design
  • Merging COTS with domain
  • Optimizing design and maintenance
  • Changed data capture
  • Data cleansing
  • Data aggregation
  • Multi dimensional analysis
  • Data visualization
  • Data query/mining algorithms

Data Mining - Street Mapping

An example of this kind of a database challenge is represented by the needs of computer-based street mapping. Each street segment has attributes of postal addressing as well as geographical position. Applying this data to a standard database allows searching and indexing for addresses, but lacks the capability to display the geographical data as a map. Drawing software allows graphical visualization but has no facility for attaching or manipulating address information. This classical problem is called the "cadastral" database. The most expensive and complicated GIS software such as those provided by Intergraph provide a mechanism for linking expensive and complicated database information, but then require powerful computers and highly trained operators to ask simple questions of the data.

Image of a street map

On Target Enterprises designs solutions combining the natural viewing and graphical manipulation features of Windows together with a database representation that is fast, compact, and easy to use. The capability was so successful that it became the basis of a commercial CD-ROM product sold in retail mapping stores.

This approach produces compact data sets with useful information at the user’s fingertips easily available for communication and understanding. On Target Enterprises anticipates that these techniques are applicable to a wide range of similar problems. Today’s world offers a vast and growing quantity of data. Users with access to this data need techniques to extract useful information. Standard tools suffice for many traditional sorting and query tasks, but creative thinking needs to be applied to connect everyday users to the information they need quickly and easily. Sometimes combining traditional database tools with application-specific manipulation and visualization techniques may solve these problems.

Custom Database Design
  • Custom artwork construction
  • Custom database development
  • Data mining
  • GIS Compatibility
  • Smart address locator
  • Internet connectivity
  • All U.S. cities and streets Merging COTS with domain experience

 

 

 

 
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